Consumers give away their data in exchange for something usually free — Google, Facebook, LinkedIn, to name a few. However, those data are used (and often misused/abused) by businesses for marketing purposes or personalisation and to drive user behaviour. What if users like you can get a share out of their billions of advertising revenue? Those businesses use your data after all.
Your data is already sold and bought in the data broker industry without your knowledge today so the real question you should be asking is why sell your data yourself?
Other than getting money or benefits in exchange for use of your data, using our app will let you easily view, track, and control your data. But you may ask, who will buy your data?
Businesses need data for various reasons but in very simple terms, they need data to understand their customers and improve their products and services. Data underpins why companies do business intelligence, big data analytics, machine learning, personalization, and artificial intelligence. Data is so valuable that businesses use it to their advantage.
Ask us anything. We are committed to building a data marketplace where users and businesses get value out of data.